Wednesday, 16 May 2012
Apple's e-store satisfaction
''Apple's online store scored the highest satisfaction rating of any computer-related company, and handily beat rival Microsoft, a consumer pollster said today''.
The customer satisfaction with Apple's Online outlet in the U.S. showed 5 points increase in relation with the previous year, this is 85 for 2012 according to Michigan-based Forsee.
Amazon's is the only company that beats apple's records with a score of 89.
"Apple also beat a number of online retailers that do not manufacture computers or other technology, but simply sell what's made by others. Newegg, the nearest rival in that group, scored 82, while others, such as BestBuy (80), TigerDirect (79) and PC Connection (74), were further behind".
Gregg Keizer. 2012. Computerworld. [ONLINE] Available at: http://www.computerworld.com/s/article/9227005/Apple_s_e_store_satisfaction_score_jumps_thumps_Microsoft_s?taxonomyId=71. [Accessed 16 May 12].
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Apple is my favourite organisation. they have innovative work culture, brand power and image.i cant wait to see i phone 5
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