Moshi Monsters is one of the most popular online game in the UK . Created by Michael Acton Smith, the 37-year-old founder of Shoreditch, England-based entertainment company Mind Candy.
"Started in 2008, Moshi Monsters is a children's game with a social networking element that allows users to adopt and care for their own pet monsters in a virtual world. Users pay a $6 monthly fee to play the game.
By February 2011, the site had amassed 35 million users worldwide. That number jumped to 50 million users last June".
The company counts today with over 100 employees and a product line that combines Moshi-branded toys, a magazine and a TV channel called Moshi TV. Mind Candy' s purpose is massive. The company claims to have generated more than $100 million in gross sales on all Moshi Monsters-related products last year.
Jason Fell. 2012. Entrepreneur. [ONLINE] Available at: http://www.entrepreneur.com/blog/222773. [Accessed 20 May 12]
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ReplyDeleteThis is a popular game among the childrens and helpn them to learn and care for there own pets
ReplyDeleteCan not be called a research. Very brief summary of a not very scholar article.
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