Friday, 11 May 2012

Fashionable Fabrics


Fashionable Fabrics is owned and operated by Leslee Maples who is also a mother and calls herself a Mompreneur. Fashionable Fabrics is targeting the market for women who love to sew but are unable to get good material/fabric for this purpose.



This wonderful platform provided by Leslee not only contains fabric but also contains helpful tips cleaning, sewing and how to use fabric for other purpose.

She did not have enough time to advertise her business as she wanted to start her work asap. Then she came to know about SEO (Search Engine Optimizer) which is an excellent way to advertise your business electronically on one of the most popular search engine: Monster. By using MonsterWebPromotion's SEO service, she was able to advertise her business in the first top ten positions for the search of many keywords. She also created her website using the same MonsterWebDesign that has flowery looks which is always liked by women and attracts their attention.

Leslee also provided the most information and options for her customers to purchase rather than just shop around, Customers can pay online in many ways to make it convenient for them to get the product.
Utilizing e-business, Leslee has had always been staying in touch with her customers by e-mailing them and taking feedback backs from them of the product that the customers have already purchased and also sending them emails about new promotions or any new product-launch in the market. This is merely to keep the customers up-to-date about any new product-launch in the market and also to make every customer feel important to Fashionable Fabrics.

2 comments:

  1. good summary and interesting topic. But where are your references? I m not sure how "in depth" is this research

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